It turns out that when we raided the toy box earlier this week to bring you 20 new hi-res images from Disney/Pixar’s Toy Story 3, we just didn’t dig deep enough. It turns out lucky number 21 features the gang when they first encounter Lotso and some of the many new friends at Sunnyside Daycare. You can even spot the Lightning McQueen toy at Woody’s feet.
In the clip, the shorts’ creators attempt to explain just what it’s all about, but as a study aide, here’s the official synopsis: When Day, a sunny fellow, encounters Night, a stranger of distinctly darker moods, sparks fly! Day and Night are frightened and suspicious of each other at first, and quickly get off on the wrong foot. But as they discover each other’s unique qualities–and come to realize that each of them offers a different window onto the same world–the friendship helps both to gain a new perspective.
Director Lee Unkrich introduces this clip which was released recently as an exclusive to Comcast Cable subscribers (although it was placed on the internet for all to see).
The clip, which features many bits and pieces that have been seen before in ads and the trailers for Disney/Pixar’s Toy Story 3 (not to mention the Aflac ad), is an extended look at what happens when the gang, fresh off the box to Sunnyside Daycare, meet their new play hosts, in a tip o’ the hat to the old adage be careful what you wish for. It’s full of great visual gags, especially in regard to those poor LGMs — I’m particularly fond of the LGM + Slinky Dog formula myself.
Throughout the month of June, be sure to visit your local Disney Store for fun family activities in honor of the release of Disney/Pixar’s Toy Story 3.
Some of the events taking place this month include:
- Toy Story 3 Craft Activity (June 5): Now kids can create their very own adventure for Buzz, Woody, Jessie and the whole Toy Story 3 gang with a 2-D playset they will put together in the store (while supplies last). Parents don’t forget to bring your camera because there will be plenty of great photo opportunities you won’t want to miss. This event will be from 11:00 a.m.-2:00 p.m.
Woody and Buzz are back and they are asking for your help. Toys for Tots, in collaboration with the release of Toy Story 3, is kicking off an unprecedented summer toy drive. Throughout the month of June in 24 cities throughout the United States, the public will be asked to honor their cherished memories of childhood play by donating a new unwrapped toy during Toy Story 3 promotional events. The mission is to surpass the 16.3 million toys, books and other gifts raised in 2009 that fulfilled the holiday dreams of 7.4 million children in more than 690 communities nationwide.
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With strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.
DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.
Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.
WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”
Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.
Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.
Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.
DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.
And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.
Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.
I confess when I first was alerted to the site that it really seemed like not much more than a glorified Mii creator (a built-in avatar-creator for the Nintendo Wii), albeit with great graphics and cute animations. But the truth is that once you get through the fun of building a toy version of yourself (or anyone else you may or may not know), the really cool stuff happens at the new brand new Toy Story 3 website, ToyStoryToyCreator.com.
I am so excited that Disney/Pixar has finally released this video clip which features Michael Keaton as Ken from Toy Story 3. First shown to D23 Expo attendees, Groovin’ with Ken is a mockumentary from the 1970s which introduces us to the character new to the Toy Story family and the hardships and prejudices he faces, looking fashionable the whole time.
Spend two weekends catching up with all your favorite “Toy Story” friends, including Woody and Buzz Lightyear, during ABC Family’s premieres of Disney/Pixar’s “Toy Story,” “Toy Story 2” and “Buzz Lightyear of Star Command: The Adventure Begins,” starting on Saturday, June 5th, Sunday, June 6th and continuing on Sunday, June 13th. The two-weekend event will include three “broadcast exclusive first looks” at this summer’s highly-anticipated film “Toy Story 3” (in theaters on Friday, June 18). The first “broadcast exclusive first look” at the upcoming movie will debut during the network’s presentation of “Toy Story,” premiering Saturday, June 5th; the second “broadcast exclusive first look” will debut during the Sunday, June 6th premiere of “Toy Story 2”; then on Sunday, June 13th, viewers can tune in for a full day of “Toy Story” programming, including sneak peeks at some of the new toy characters being introduced in “Toy Story 3,” as well as a third “broadcast exclusive first look” airing during the “Toy Story” telecast.
The upcoming theatrical release “Toy Story 3” welcomes Woody (voice of Tom Hanks), Buzz (voice of Tim Allen) and the whole gang back to the big screen as Andy prepares to depart for college and his loyal toys find themselves in…daycare! These untamed tots with their sticky little fingers do not play nice, so it’s all for one and one for all as plans for the great escape get underway. A few new faces — some plastic, some plush — join the adventure, including iconic swinging bachelor and Barbie counterpart Ken (voice of Michael Keaton), a thespian hedgehog named Mr. Pricklepants (voice of Timothy Dalton) and a pink, strawberry-scented teddy bear called Lots-o’-Huggin’ Bear (voice of Ned Beatty). Directed by Lee Unkrich (co-director of “Toy Story 2” and “Finding Nemo”), produced by Pixar veteran Darla K. Anderson (“Cars,” “Monsters, Inc.”), and written by Academy Award®-winning screenwriter Michael Arndt (“Little Miss Sunshine”), “Toy Story 3” is a comical new adventure in Disney Digital 3D™ and IMAX® 3D.