In addition to its sixty-second ‘Big Game’ ad for the 2014 Highlander which features ex-NFLer/actor Terry Crews playing straight man to Disney’s Muppets, Toyota has now release an extended music video for the ad’s original song, ‘No Room For Boring.’ You can see the entire music video embedded below.
Toyota has released its sixty-second ‘Big Game’ ad for the 2014 Highlander which features ex-NFLer/actor Terry Crews playing straight man to Disney’s Muppets. The ad, which will air during the second quarter of the game, is embedded below along with our gallery of stills from the commercial — as well as behind the scenes — that had been provided to us earlier.
Toyota has released a 35 second preview of its upcoming minute-long Super Bowl ad featuring actor/ex-NFLer Terry Crews and The Muppets. Titled ‘Joyride,’ the spot will also feature an original song (heard in part here) titled ‘No Room for Boring.’ You can check out the teaser embedded below.
With their over-the-top personalities, the Muppets teach Crews’ character a thing or two about ‘unborifying’ his lifestyle as they ‘borrow’ his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises — and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than a dozen Muppets, the all-new Toyota Highlander has plenty of room for everything — everything except boring.
Disney’s Muppets will hit the road with Terry Crews, star of the Golden Globe®-winning FOX series ‘Brooklyn Nine-Nine,’ in Toyota’s new commercial for the all-new 2014 Toyota Highlander. The 60-second spot, entitled ‘Joyride,’ will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2.
‘Our game-day spot shows how Toyota Highlander puts the “fun” in function,’ said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. ‘Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens.’
Disney has been driving on thin, black ice lately when it comes to their ABC affiliates and their advertisers.
Two separate events are threatening the financial stability of the ABC network’s affiliate stations, most notably throughout the southern region of the United States.
The affiliates are noticeably upset over recent moves by Disney-owned ESPN taking several sporting events away from the affiliates, most notably several NASCAR events. It’s believed that ESPN, which has been producing all sports for the ABC network since 2006, is being handed carte blanche from the parent corporation in terms of which events it can air exclusively because it helps justifies the already industry-high retransmission fees from cable operators. The affiliates fear a significant loss in programming and local ad revenue as a result.