Princess Merida may be a force to reckon with when it comes to certain projectiles, but she won’t be proficient when it comes to baseballs or tomahawks if the Atlanta Braves have anything to say about it. While the recent news of Paramount Resources’ Pixar Petrolium is making a big splash, another significant war has been raging quietly on the trademark front — for months no less.
The Wall Street Journal is reporting that The Walt Disney Company is withdrawing from its multiple trademark applications for ‘SEAL Team 6.’
Stitch Kingdom was the first outlet to report the applications which occurred shortly after the assassination of Osama bin Laden by the United States Navy’s Special Warfare Development Group, once known as ‘SEAL Team 6′ but now more familiarly known as DEVGRU. After reporting the trademark applications, it was quickly picked up by other outlets, eventually making its way to a mention on NBC’s ‘Saturday Night Live’s’ Weekend Update with Seth Meyers in which a sequel to Disney/Pixar’s UP was imagined to feature Carl Fredericksen surrounded at gunpoint by Navy SEALs.
It’s an unfortunate pairing, but it appears that the Walt Disney Company has made significant gestures in both honoring the United States Navy’s SEAL Team Six, the counter-terrorism unit responsible for the recent assassination of Osama bin Laden as well bringing Duffy the Disney Bear’s gal pal Shelliemay to the parks, or at least on merchandise.
Several trademarks for SEAL TEAM 6 have been recently applied for, covering areas such as: ‘Education; providing of training; entertainment; sporting and cultural activities;’ ‘Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games other than those adapted for use with an external display screen or monitor; Christmas stockings; Christmas tree ornaments and decorations; snow globes;’ and ‘Clothing, footwear, headgear.’
What comes after the successful ‘Year of a Million Dreams,’ ‘What Will You Celebrate?’ and ‘Give a Day, Get a Disney Day’ campaigns for Disney Parks and Resorts?
A recent application with the US Patent and Trademark Office for Walt Disney Parks and Resorts offers up a service mark with the name Let the Memories Begin. There is no additional information beyond the service mark itself but it certainly does lend itself to a marketing slogan (but not quite up to the promotion level). In other words, it’s probably more Where the Magic Lives than What Will You Celebrate? but only time will tell for sure.
Guests probably didn’t need it, but Disney helped point out a ‘name change’ as well. What once read as Disney’s (possessive), now reads as Disney. According to the comments on the blog as well as other places, guests are crying foul.