ESPN and Ad Council Team Up with Fatherhood.gov to Encourage Fathers to ‘Take Time to be a Dad’ (Video)
The Advertising Council and the National Responsible Fatherhood Clearinghouse join ESPN today to launch a new series of national public service advertisements designed to show dads the critical role they play in their children’s lives. The ads will debut this week on ESPN media in advance of Father’s Day.
According to the National Responsible Fatherhood Clearinghouse (NRFC), an estimated 25 million children live without their biological fathers and are on average at least two to three times more likely to be poor, to use drugs, to experience educational, health and emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents. Children with involved, loving fathers are significantly more likely to do well in school, have healthy self-esteem, exhibit empathy and pro-social behavior and avoid high-risk behaviors.