Yesterday, Disney Parks revealed its newest campaign, ‘Disney Side,’ confirming a Stitch Kingdom report filed back in July of this year.
Beginning at noon today, Disney Parks will unveil its next ‘Disney Side’ campaign move — a six second ‘Disney Side’ video contest to take place via Vine. During the contest period, which kicks off today and runs through the end of the month, Disney will be awarding one winning video $1,000 each day starting October 6 (for a total prize pool of $25,000). In addition, one grand prize winner will receive their choice of either a Disneyland Resort or Walt Disney World Resort vacation package plus an additional $10,000. Videos will be judged on creativity (50%), originality (25%) and expression of the Disney Parks ‘Disney Side’ campaign (25%).