BRISBANE, Calif., June 9 — Walmart today unveiled a new, exclusive Jonas Brothers concert and special behind-the-scenes interviews with the band that can only be seen online at Walmart.com. The private concert was filmed in Hollywood last month and features never-before-seen footage of the band’s first live performance of songs from their upcoming album, Lines, Vines and Trying Times, scheduled for release in all nationwide stores and online on June 16. Starting today, Walmart.com allows Jonas fans to watch Kevin, Nick and Joe Jonas sing songs from and talk about making their new, highly anticipated album.
“We are excited to join forces with Walmart to provide our fans an opportunity to enjoy a special performance from our new album, like the one you’ll find online today at Walmart.com,” said Joe Jonas of the Jonas Brothers.
BENTONVILLE, Ark., June 3 — Walmart today announced the introduction of Miley Cyrus & Max Azria, a new clothing line available only at Walmart. Walmart brings together best-selling artist and entertainer Miley Cyrus and Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc. to offer customers affordable and trend-right apparel. The line will arrive in all Walmart stores and on Walmart.com in early August, and includes tops, pants, graphic tees, shoes and accessories, all priced less than $20.
“Our launch of the Miley Cyrus & Max Azria line continues our strategy of engaging customers across categories,” said John Fleming, executive vice president and chief merchandising officer, Walmart U.S. “This time, we’re bringing together a leading entertainer and a top apparel house to bring exciting product and price leadership to our customers.”
Miley Cyrus’ rock-and-roll roots influenced many of the looks. The line reflects a continuation of her relationship with Walmart, where she is among the retailer’s top-selling recording artists. “I love creating looks that are all about personal expression and individuality,” said Cyrus. “Collaborating with Max Azria has been an amazing experience, and I’m really excited about launching this line with Walmart. There’s even more to come!”