An instant* success (* just add water!), the game went on to introduce several free expansion packs, two variants of gameplay and spinoff apps including ‘Where’s My Water? FREE’ and ‘Where’s My Perry?,’ based on the popular Disney television series, ‘Phineas and Ferb.’ Before long, an entire line of plush and other collectibles were introduced and the loveable reptile is set to star in his own web series before long.
With E3 just around the corner, if we could ask Disney Mobile just one question, it would be ‘whatcha doooooo-in?’ But if we could ask Disney Mobile two questions, the first would be ‘whatcha dooooo-in?’ and the second would be ‘Hey, Where’s My Perry?’
We’re pretty sure both questions (and a whole lot more) will be answered next week, whether we ask them or not, so we’ll just use our handy cutoutthemiddleman-inator and offer up some possible evidence that a ‘Where’s My Water?’ and ‘Phineas and Ferb’ cross-over is about to surface.
It all began innocently enough with a tweet, as it usually does.
Disney Mobile and Disney Consumer Products (DCP) today announced the first line of merchandise based on Disney’s hit mobile game, ‘Where’s My Water?’ The new line extends the story of Swampy the Alligator, Disney’s first original character for mobile, and includes an impressive line-up of licensees and retailers, including Hasbro, Inc., JAKKS Pacific/CDI, and Toys ‘R’ Us. The ‘Where’s My Water?’ merchandise line also features Cranky, Swampy’s reluctant friend and the alpha-male of the group, and Allie, the female alligator who humors Swampy’s attempts to bring human culture to alligators.
After what appears to be alligator years of anticipation and teases, Disney Interactive Studios will finally release its latest pack of puzzles for the paid version of ‘Where’s My Water?,’ ‘Caution to the Wind’ tomorrow. The upgrade, which remains free to those who have already purchased the $.99 app, adds fans to the mix which allows players to combine logic and the power of wind to control the streams of liquids throughout the sewers all in the name of getting mascot Swampy clean.
You really have to hand it to Disney Interactive Studios’ mobile games unit. It would have been quite acceptable enough to have simply released ‘Where’s My Water?’ and left it at that and it would still stand today as a shining example as to how mobile apps should be made.
Yet they didn’t. In the three months that followed the game’s initial release on the Apple iPhone, iPod Touch and iPad (and subsequently Android devices), Disney released three expansion packs — sixty new levels, each offering a unique element of play, all at no additional cost. Not to mention ‘Where’s My Water? Free’ which doled out a few surprises of its own.