The ESPN Films documentary I Scored a Goal will premiere Saturday, July 3, at 5 p.m. ET on ABC during the ESPN Sports Saturday programming block. The one-hour program represents one of ESPN’s most ambitious initiatives surrounding the 2010 FIFA World Cup South Africa. The documentary features interviews with most of the 34 living men who have scored a goal in the title match of the FIFA World Cup, dating back to the first tournament in 1930. Among those interviewed are Uruguay’s Alcides Ghiggia (1950), Brazil’s Pele (1958 and 1970) and Ronaldo (2002), Germany’s Gerd Müller (1974) and Rudi Völler (1986), Holland’s Dick Nanninga (1978), and Argentina’s Mario Kempes (1978, now an analyst for ESPN Deportes and ESPN International), all of whom represent countries still competing in the 2010 FIFA World Cup.
In honor of the 2010 World Cup coming up in just a couple of days, our beloved Disney friends (mostly at the lead of Buzz Lightyear of Star Command) boogie down to the diski dance, the South African tradition that gets the world moving. Composed of moves with names that include the juggle, header, the bridge and table mountain, diski (which is slang for soccer) is based loosely on the moves young South Africans perform when practising the sport.
Video comes courtesy of Walt Disney Studios Netherlands
ESPN Inc.’s unprecedented coverage of the 2010 FIFA World Cup™ from South Africa will kick off before the games even begin when ESPN2 broadcasts complete live coverage of the FIFA World Cup™ Kick-Off Celebration Concert from Soweto/Johannesburg on Thursday, June 10 beginning at 2 p.m. ET/11 a.m. PT.
The three-hour concert, considered the biggest entertainment event to date in South Africa, celebrates the arrival of the first-ever FIFA World Cup™ on the African continent and will take place at 30,000-seat Orlando Stadium in Soweto, Johannesburg. Alicia Keys, the Black Eyed Peas, John Legend, Shakira and Juanes will perform live on ESPN2 alongside, and in collaboration with, popular African artists, with a specially-produced highlight presentation of the concert airing in primetime on ABC, Friday, June 11 at 8 p.m. ET/PT.
“ESPN Inc. is committed to bringing fans the most complete and entertaining coverage possible from this historic World Cup in Africa,” said Scott Guglielmino, ESPN Vice President, Programming and Acquisitions. “This concert will be a celebration of South Africa’s rich cultural history and its connection to the world, one that viewers throughout America will surely want to experience on the eve of the World Cup.”
Sal Masekela, ESPN’s 2010 FIFA World Cup human interest reporter and the co-host of The Daily 10 on E!, will be the on-site host of ESPN2’s presentation of the concert. Sal’s father, legendary South African jazz musician Hugh Masekela, will also perform during the concert, as will the Soweto Gospel Choir, each of whom have made special musical contributions to enhance ESPN’s comprehensive coverage of the World Cup.
The concert lineup also features popular African performers including Amadou & Mariam, Angélique Kidjo, BLK JKS, K’Naan, Lira, Mzansi Youth Choir, The Parlotones, Tinariwen, Vieux Farka Touré and Vusi Mahlasela.
The FIFA World Cup™ Kick-Off Celebration Concert is executive-produced by Kevin Wall and his company, Control Room, the leading producer of massive global music events.
“We’re thrilled the concert will be broadcast on ESPN2 and ABC because it brings this once-in-a-lifetime cultural event to audiences across the country,” said Wall. “The combination of international and African star power, along with special appearances by soccer legends past and present, ensures this is a must-see event.”
Soccer fans in Central Florida can get swept up in the fever of 2010 FIFA World Cup through unique viewing opportunities at Walt Disney World Resort.
ESPN Wide World of Sports Grill at Disney has been designated as an official viewing location for the month-long global soccer tournament. Soccer fans can watch live World Cup matches televised on ABC, ESPN and ESPN2 from South Africa involving their favorite soccer national teams on the ESPN Wide World of Sports Grill’s many large high-definition screens.
In addition, the ESPN Wide World of Sports Grill will offer special viewing parties running for the Round of 16, quarterfinals, semifinals and third-place match (June 26-July 10), which will include guaranteed seating to view the matches and an all-you-care-to-eat buffet featuring Buffalo wings, hot dogs, seasonal fruit, build-your-own salads, a nacho bar, desserts and non-alcoholic drinks – all for $19.99/per person, per game (plus tax).
The beautiful game kicks off on the world stage June 11, with open seating for breakfast and lunch available at the ESPN Wide World of Sports Grill for the group stage of play running through June 25. A special viewing area will be available for the championship match July 11.
Reservations can be made starting May 27 by calling 407/WDW-DINE or by visiting espnwwos.com.
Today at the ARF’s Re:think 2010 conference, ESPN Research+Analytics revealed plans for ESPN XP, a research initiative unprecedented in its scope, to study consumer behavior around major sporting events beginning with the 2010 FIFA World Cup South Africa. Using one of the largest collections of research companies ever assembled plus a top-tier business school, ESPN XP will attempt to measure media usage and advertiser effects for the World Cup across all media platforms – TV, radio, Internet, mobile and print.
“We have learned a lot about cross-media behavior since we began work in this field in 2002,” said Artie Bulgrin, Senior Vice President, Research and Analytics. “ESPN XP represents a major step forward in our commitment to further advance our knowledge about multi-media use, and the total and incremental impact it has on our clients’ media campaigns.”
Companies joining ESPN in this initiative include The Keller Fay Group, Knowledge Networks, The Media Behavior Institute, The Nielsen Company and The Wharton Interactive Media Initiative (WIMI). Additional members of the collective will be announced at a later date.
ESPN XP is unique because it represents the first time a media company has attempted to measure all media platforms around a single event, including both media usage and advertiser effects. It is different from previous work on cross-media audiences because it is an ongoing initiative — measuring the World Cup is only the first project in a series of quarterly projects to fall under the ESPN XP umbrella. ESPN will take the best of what is learned from the World Cup and apply it to football in the fall and other sports during 2011. The goal is to create a scalable research plan to measure cross-media audiences 12 months out of the year by 2012.