Today, Universal Orlando Resort and USA TODAY, the nation’s top-selling print newspaper, partnered to provide the first-ever augmented reality map of the world’s most highly anticipated theme park experience – The Wizarding World of Harry Potter at Universal Orlando Resort. With just a computer, webcam and the newspaper, you can make this one-of-a-kind experience appear before your eyes.
Visitors to the Ollivanders wand shop at The Wizarding World of Harry Potter at Universal Studios Orlando will step into one of the most iconic scenes from the bestselling Harry Potter books and blockbuster feature films. With the assistance of a live actor, along with amazing special effects, guests of Ollivanders will get to experience the same type of magical moment Harry had in “Harry Potter and the Sorcerer’s Stone” when a wand ”chooses them.”
Although still very much a work in progress, the magnificence of Hogwarts castle is beginning to take shape above Hogsmeade as work continues on The Wizarding World of Harry Potter. Hogwarts will be the home of a thrilling, new, state-of-the-art attraction – Harry Potter and the Forbidden Journey – that uses ground-breaking technology to bring the magic, characters and stories of Harry Potter to life in ways never before experienced. Set to open in Spring 2010 only at Universal Orlando Resort, The Wizarding World of Harry Potter will feature multiple themed attractions, shops and a restaurant.
ORLANDO, Fla. (September 15, 2009) – Universal Orlando Resort, together with Warner Bros. Consumer Products, today revealed first-ever details about the incredible scope of The Wizarding World of Harry Potter. Universal also announced that the highly anticipated land will open in spring 2010.
Inspired by J.K. Rowling’s compelling stories and characters – and faithful to the visual landscapes of the films – The Wizarding World of Harry Potter at Universal’s Islands of Adventure will provide visitors with a one-of-a-kind experience complete with multiple attractions, shops and a signature eating establishment. This completely immersive environment will transcend generations and bring the wonder and magic of the amazingly detailed Harry Potter books and films to life.
The expectations of Harry Potter fans are high and Universal Orlando Resort is collaborating closely with J.K. Rowling, Warner Bros. Consumer Products and the Warner Bros. Harry Potter brand team to ensure that The Wizarding World of Harry Potter will be an experience of a lifetime. The Harry Potter films’ production designer, Stuart Craig and art director, Alan Gilmore, in cooperation with a corps of artisans from Universal Creative are working daily to construct the most authentic Harry Potter experience possible. Guests will be able to sip Butterbeer in Three Broomsticks, buy Extendable Ears at Zonko’s and experience a state-of-the-art attraction that brings the stories of Harry Potter to life in a way never before imagined.
“All of the action and adventures of Harry Potter’s world will come to life here at Universal Orlando Resort,” said Tom Williams, chairman and CEO, Universal Parks and Resorts. “The Wizarding World of Harry Potter will be unlike any other experience on earth and we can’t wait to see the looks on our guests’ faces as they enter this rich environment.”
“Harry Potter continues to spark the imaginations of fans of all ages and we really have seen the anticipation continue to build for The Wizarding World of Harry Potter,” added Brad Globe, President, Warner Bros. Consumer Products. “We are excited to share with fans a first glimpse into the truly enchanted world we are bringing to life with all of our partners at Universal Orlando Resort.”
From the front archway of Hogsmeade to the immensity of Hogwarts castle, The Wizarding World of Harry Potter will feature the locations listed below: