It took eight workers about eight hours to re-brand the basketball court last used by the NCAA Women’s Final Four last year in honor of the Wide World of Sports Complex’s rebranding taking place in February. The court will next be used over Thanksgiving Weekend for the Old Spice Classic.
CHICAGO (Reuters) – Walt Disney Co’s sports complex in central Florida will be renamed in February after its ESPN unit, in a move to strengthen the well-known sports brand’s ties with young athletes.
The shift — plans for which were announced about a year ago — targets the 500,000 athletes and 1.5 million spectators who annually visit the 220-acre multisport complex near Disney’s theme park in Orlando, Florida, officials said.
“ESPN is doing this because they want to get closer to the fan and in particular they want to get closer to the youth athlete,” Ken Potrock, Disney’s senior vice president of global sports, said in a telephone interview.
LAKE BUENA VISTA, Fla., June 17, 2009 — Disney’s Wide World of Sports complex recently hosted the 37th annual Special Olympics Florida Summer Games, marking the 23rd year that Walt Disney World Resort has supported the event.
More than 2,000 athletes from 42 Florida counties competed in track and field, soccer, tennis, cycling, bocce and volleyball. Making it possible were more than 1,200 volunteers, including many Disney Cast Members.
“When our Special Olympics athletes have the opportunity to compete at a world-class athletic facility like Disney’s Wide World of Sports complex, it’s not only an unparalleled competitive experience for them, but they feel like the champions they truly are,” said Monty Castevens, president of Special Olympics Florida.
Tampa Bay Online is reporting confirmation (but no official word as of yet) that the Tampa Bay Buccaneers will be moving their training camp to Tampa beginning this year, ending a seven year run at Disney’s Wide World of Sports.