ESPN Lays Out ‘X Games Everywhere’ Initiative; Includes 25 Hours of Live Coverage

During X Games 17, fans will be able to consume original X Games content on more platforms than ever before. ESPN will televise 25 hours of live HD programming on ESPN, ESPN2 and ESPN on ABC, July 28-31. In addition to the nine live competition shows, X Center will air nightly on ESPN2. ESPN 3D will televise 21 hours of X Games 17 live. ESPN3.com will stream 29 total hours, including more than six hours of original X Games content. The event will also be televised in more than 192 countries and territories to more than 232 million homes.

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Report: ESPN’s Canadian Clothing Line Sold Expletive/Hate-Filled Tee for Children

The Winnipeg Free Press recently reported on a report that one of the tee shirts sold by ESPN’s X Games Clothing Line, exclusively in Canada, is covered in apparent dialogue as a design element which contained an expletive as well as including the line ‘we started egging some trannies and that was some fun.’

According to the article, the offending shirt was sold in youth sizes 2-6 and has subsequently been recalled, pulled from the shelf and destroyed. According to an article from Global License, the line of clothing is produced by Total Kids Wear.

[via Qweerty]

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ESPN’s X Games Returns to Downtown Los Angeles After Seven Years

ESPN – together with Anschutz Entertainment Group (AEG) and the Los Angeles Coliseum – will celebrate its 16th annual action sports event, the X Games, entirely downtown between STAPLES Center, Nokia Theatre, the Los Angeles Coliseum and L.A. LIVE. The 2010 event will mark the seventh consecutive year that the X Games will take place in Los Angeles.  Thirty-one hours of live X Games programming on ESPN and ESPN2 – all in high definition – will be aired July 29 through August 1, as well as on ESPN International, ESPN.com\action, ESPN Classic, ESPN3.com, and SportsCenter.

“It has been seven years since we first had X Games events at the Los Angeles Coliseum, and ESPN couldn’t be more thrilled to be returning this year with several of our sports,” said Jack Wienert, ESPN executive director, X Games Event Management. “As the X Games franchise continues to grow, we are proud and excited about our continued great relationship with AEG as we expand our presence this year downtown at STAPLES Center and L.A. LIVE.”

Lee Zeidman, STAPLES Center, Nokia Theatre and L.A. LIVE Sr. Vice President & General Manager, said: “STAPLES Center, Nokia Theatre, L.A. LIVE and AEG are incredibly excited to expand our partnership with ESPN and the X Games in downtown Los Angeles. The ability to activate the entire L.A. LIVE campus for four days with non stop X Games events is something that everyone is really looking forward to this summer, and X Games 16 will undoubtedly be an experience fans will not want to miss.”

“We couldn’t be more excited to have the X Games back at the Coliseum,” said Pat Lynch, general manager for the Los Angeles Memorial Coliseum & Sports Arena.  “As the original home to the precursor of the X Games, the original motocross, we truly appreciate and love showcasing this world-class action sports event.”

(more…)

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