Disney Interactive and YouTube are joining forces to bring family-friendly video entertainment to the web. The alliance will bring together the leading provider of family-friendly entertainment with the Internet’s most popular destination for video programming.
Complementary online video destinations tailored to Disney audiences will be made available on both Disney.com and YouTube in early 2012, furthering Disney Interactive’s strategy to deliver the most relevant and immersive online experiences to its guests wherever they are.
Disney Interactive will produce and program the co-branded video destinations for both Disney.com and YouTube, providing a family-friendly experience for viewers across both platforms. Programming will include video drawn from relevant family-friendly content currently available across YouTube, original video produced by Disney, as well as a blend of current Disney Interactive original series, select Disney Channel programming and Disney user created content. An original video series based on Disney’s hit mobile game “Where’s My Water?” and its main character Swampy will be the first project to launch in February and will be followed by other similarly short-form, family-oriented programming.
“With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” said Jimmy Pitaro, Co-President of Disney Interactive. “As we prepare to re-launch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform.”
“Disney has established itself as one of the world’s most loved brands,” said Robert Kyncl, Global Head of Content Partnerships at YouTube. “We are thrilled to work with them to bring amazing new, family-friendly entertainment to YouTube’s audience of 800 million users worldwide.”
Questar Entertainment, which recently released the Lightship Walt Disney World and Disneyland Resort documentaries on DVD and Blu-ray has now made a few of the specials available for online rental via YouTube.
Not too long ago, Walt Disney Animation Studios released (domestically) the Japanese trailer of The Princess and the Frog on the internet. Cranking the coolness factor up to just a tad past 11, a new mash-up (and slightly extended) version of the trailer is now available which features meshes the trailer together in Russian, Spanish, German, French, Hebrew, Italian, Greek, Icelandic and Ukranian in addition to Japanese and English. How does one say bravo in Italian?
GLENDALE, Calif. — Disney today unveiled all new tween fashion lines inspired by Disney Channel smash hits JONAS and the Emmy-nominated Wizards of Waverly Place with the launch of a virtual fashion show video on the official Disney Consumer Products YouTube channel, Disney Living. With fashion, accessories, footwear, and more hitting the runway for an audience of ecstatic tweens, this unique video is the first to take Disney-inspired fashions directly to the online tween community. Tween models wearing the latest back-to-school looks rocked the runway as they showed off the hottest styles hitting retailers in July including JC Penney, Kmart, Sears, Walmart, Target and DisneyStore.com.
The red carpet event in Los Angeles was attended by “JONAS’” Nicole Anderson; “Wizards of Waverly Place’s” Maria Canals-Barrera; “Sonny With A Chance’s” Tiffany Thornton, Brandon Mychal Smith, Doug Brochu, Allisyn Ashley Arm; “Princess Protection Program’s” Samantha Droke; “Zeke and Luther’s” Daniel Curtis Lee and Ryan Newman; “Camp Rock’s” Anna Maria Perez de Tagle; “The Game Plan’s” Madison Pettis and hosts Jennifer Stone (“Wizards of Waverly Place”) and Chelsea Staub (“JONAS”). In addition to never-before-seen footage of the runway show, the video also features red carpet interviews and an exclusive interview with Selena Gomez (“Wizards of Waverly Place”) sharing some of her personal fashion ideas.
ABC News announced today the launch of its branded channel on YouTube, youtube.com/ABCNEWS, featuring short form news content. The channel will include breaking news as it happens, highlights from newsmaker interviews, as well as ABC News programming from morning to night — including “Good Morning America,” “World News with Charles Gibson,” “Nightline,” “This Week with George Stephanopoulos,” “20/20″ and “Primetime” limited series.
“We look forward to expanding our online audience for ABC News reporting on our new YouTube channel,” said David Westin, president, ABC News. “ABC News audiences will now be able to watch us on one of the top video portals on the Internet.”
It is now being reported that Disney and Google have reached an agreement in which Disney will provide short-form videos from its ABC and ESPN libraries via ad-supported branded channels. The ESPN channel is set to launch first in mid-April with the ABC channel (including SOAPnet) to follow in May.
paidContent.org reports on Disney’s talk with Google to provide content for YouTube and also provides an update on just what the Hulu deal would consist of. Article here.